I had no idea what
Schmap was until I learned that some of my
Creative Commons-licensed photography is being used in Schmap's
Prague and
London listings.
First, I received an email about a photo I took at
Prague's
Hotel Josef:

Then I got another email, regarding a photo of the unassuming front of the
Maharishi store in London (it's easy to miss, tucked away on
Floral Street):

What's so cool to me about all this: it's practically effortless. Post your photos to
Flickr, use a
Creative Commons license that permits sharing with attribution, and you could have photo credits that used to take a lot more work to achieve. That's assuming you take photos that
people want to use.
What's funny to me about all this: these are both relatively high-end locations - the type of place I explore when traveling on business, but not the kind of place I typically patronize on my own dime. I'm more of a low- to no-brow league of consumer in most respects.
That said,
Hotel Josef was a great place to stay near the old town square of Prague. Especially when your employer is paying for it. I should also admit that I
did convince myself to splurge on a very expensive, limited-edition sweatshirt (which I am afraid to wear very often) at
Maharishi - who may be best known for
Sno-Pants and the
Encyclopedia of Disruptive Pattern Material (which is, incidentally, one of my favorite reference works).