Do NOT Deny Science!
Just watch this. Then share it.
Pull Your Lid Back
Just watch this. Then share it.
By
PYLB
at
10:19:00 AM
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Labels: advice, america, clarity, environmentalism, ethics, futurism, health, innovation, politics, strategy, video
By
PYLB
at
7:15:00 PM
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Labels: advice, consumerism, entertainment, hearing things, inspiration, music
By
PYLB
at
8:58:00 AM
3
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Labels: advice, clarity, communication, culturejamming, ethics, events, politics, wordplay
By
PYLB
at
1:59:00 PM
1 comments
Labels: advice, entertainment, non sequitr, wordplay
One New Trier student described the boycott as "a big publicity stunt.""They are trying to make it racial," said New Trier senior, Andrew Scherer, 17. "It's a better media story." [Source]
Racial and religious make for sensationalism, but not a better story. The only supporters of today's boycott are churches -- churches that should be donating to schools instead of wasting money on go-nowhere publicity stunts. I seriously doubt you exhausted that option, James. I think instead that you relish the potential for this stunt to be racially charged, even though it's really just about your school district getting exactly what it pays for. Here's what you were quoted saying two days ago:
“I want the whole nation to look at Illinois. I want the whole nation to ask, ‘Why is Illinois racist?’ I want them to ask, ‘Why is Illinois treating low-income students like that?’”James, come on. Why are you racist? I find it obscenely insulting that you equate racism with low-income students. I come from a low-income family. Welfare, food stamps, free school lunch programs, church-donated groceries and Christmas presents... I've been there. One lasting life lesson I learned is that money doesn't know what color my skin is, and it never will. Another lasting lesson: the world doesn't owe you anything. I genuinely feel sorry for the kids who don't know any better, being led down this path by a divisive panderer like yourself. You've already admitted openly that you will lie about the number of students you see today.
By
PYLB
at
1:42:00 PM
6
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By
PYLB
at
3:41:00 PM
0
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Labels: advice, entertainment, health, video
By
PYLB
at
8:39:00 PM
0
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For the past couple weeks, all kinds of folks have been hyping the Muxtape. I say live it up now, because it isn't likely to last. Why? The basic-yet-totally-vague requirement that your MP3 uploads must meet for Muxtape: "Users may not upload multiple songs from the same album or artist, or songs they do not have permission to let Muxtape use."
By
PYLB
at
9:10:00 AM
4
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Labels: advice, consumerism, ethics, file sharing, marketing, media, music
Turn-of-the-century
By
PYLB
at
12:44:00 PM
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Labels: advice, clarity, communication, memetics, wordplay
By
PYLB
at
11:46:00 AM
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Labels: advice, safety, self-promotion
I'd like to point to three links you may or may not have noticed in the right-hand column. I find myself checking these out of curiosity at first, then reading further because I've found useful, practical advice on how to better get one's proverbial shit together.
By
PYLB
at
3:00:00 PM
0
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Labels: advice, clarity, inspiration
By
PYLB
at
1:38:00 PM
5
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Labels: advice, books, consumerism, discord, entertainment, hack, hoax, innovation, inspiration, marketing, memetics, music, source material, trend-bucking
By
PYLB
at
11:52:00 AM
2
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Labels: advice, clarity, consumerism, ethics, medicine
His road safety work is currently considering questions relating to how drivers' attentional and decision-making mechanisms affect the safety of vulnerable road user groups such as pedestrians, bicyclists, and motorcyclists. Of particular interest at the moment is the issue of how our natural tendency to "read" other people (i.e., to interpret their gaze signals and other non-verbal communications) affects the safety of vulnerable groups.
[via Ian Walker's site]
By
PYLB
at
7:32:00 PM
5
comments
Labels: advice, communication, irony, safety, science, why we do what we do
Two things that, for some reason, I've heard or read a LOT in the past couple weeks. Two things that are widely over-used and very incorrect. Two things I hope you'll learn to avoid saying, because they make you sound stupid. Two things that make me ignore everything else a speaker has to say, because these popular errors do a lot to remove a speaker's credibility.
1. Trying or giving anything more than 100%. Say this and you not only are a liar, but you've proven that you are terrible at math and not thinking about what you're really saying. Do the math. You can't have more than 100% of anything, because 100% is all of it. It's impossible to give 110%, so don't say that to someone if you want them to have more confidence in your abilities. You might as well come out and say "2+2=17".
2. Saying "it's in our company's / corporation's / brand's DNA". Absolutely not. Companies, corporations and brands do not, nor will they ever, have DNA. Claiming that anything is part of your organization's DNA shows that you don't understand what DNA is, and that you are spewing meaningless gibberish. Do your homework before you ape something that sounds scientific, or you'll look like a fool. What you're talking about are ideas, not genetic information. It's likely that, if you're referring to anything at all, it's a "meme" or "meme-complex". Have some respect for science; try not to butcher it just to feel like you sound important.
By
PYLB
at
10:57:00 AM
0
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Labels: advice, communication, trend-bucking, wordplay
Interesting post on Boing Boing, quoting a Disney co-chair Anne Sweeney. While the executive's comments at Mipcom seem clearly spurned by the belief that "content is king", Boing Boing's Cory Doctorow rounds out his post with a moment of clarity to which more studio execs and marketers should subscribe:
Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about.
By
PYLB
at
9:28:00 AM
0
comments
Labels: advice, communication, ethics, file sharing, memetics, strategy
When he still went by Common Sense, I saw this Columbia College drop-out hanging with his buddies at a Wendy's in a suburb of Chicago - that's right, a suburb, not Chicago proper.
A few years later, I watched him "perform" at NIU. It was so uneventful, people in the far-from-sold-out crowd were sitting down on the floor and some even nodding off to sleep.
Fast-forward a few more years and he's done away with all Sense, and openly fancies himself one of those psuedo-poetic, racially charged "issue" rappers. By no coincidence, he also started doing a lot more commercials and fashion spreads. He still claimed to be "representing" Chi Town through all this.
Common, come on. How can you possibly "represent" Chicago when you, like Kanye, don't even live there anymore? Maybe you need a hook to sell your records? Maybe geography isn't your strong suit.
Let's talk about social issues, since you claim that's what you're all about. Did you ever stop to think that the empty calories in Coca-Cola are helping to deteriorate the health of "your people" and contribute to the obesity epidemic? Your role as a shill to promote cola is in direct conflict with the stated mission of your children's charity.
Let's address the real issue: you going commercial. With this new Gap deal you've got, not only are you now potentially mid-shark jump, but you're also wearing out your own moniker. I think you should just change your name to Commercial and spare us all the cognitive dissonance.
By
PYLB
at
10:00:00 AM
2
comments
Labels: advice, consumerism, entertainment, ethics, music, strategy
I learned a new word today, thanks to Jason Kottke and Wikipedia: stigmergy.
After reading the definition, it occurred to me that stigmergy is potentially the Web 2.0 equivalent of "synergy" - a term notoriously mis-used and abused by account directors and strategists everywhere. Synergy is not always good - it is a compounding of effects from two or more discrete influences. Think of the side-effects of cold medicine... take two or more kinds and the resultant synergy could prove fatal.
Since "synergy" has practically lost its meaning through mis-use (much in the same way "impact" is mis-used as a positive term - usually as the non-word "impactful"), I think "stigmergy" has promise. It affords a more realistic, organic approach to defining the nature a given relationship. That is, until chumps with poor language and communication skills butcher the term into meaninglessness.
By
PYLB
at
12:39:00 PM
1 comments
Labels: advice, clarity, communication, memetics, wordplay
It always happens... The industry leader is the brand that takes criticism for the entire category. The brand's competition may very well be worse for you, but it doesn't matter because you armchair activists and podcast pundits aim for the biggest target. I'm not defending McDonald's or Microsoft, but pointing out that "anti-hype" is little more than a backlash bandwagon - based on misplaced emotion more than fact.
You can see the anti-hype around MySpace more frequently now. From the half-assed "Fox bought MySpace" panic that, in the end, only attracted millions more people to the social networking site... to this article. Let me get this straight: a site that has 70 million members is "out" because one 18-year-old out of just 400 high school students surveyed said she's done with MySpace? Can't we just admit that we're tired of stories about MySpace's dominance, instead of publishing superfluous fluff and clutter about it? I'm not defending MySpace, but wondering where our collective common sense went.
We bitch about MySpace being too big, yet we've more than doubled the site's population in the past year. We claim that we don't eat McDonald's any more, yet we actually go to the fast-food giant more often and spend more when we're there since SuperSize Me came out. We bitch about Bill Gates and Microsoft, yet somewhere around 90% of us still claim Windows as our operating system. As consumers have proven that we are lying through our teeth; that we love to complain, but we have no resolve to effect change.
Why not get off the backlash bandwagon and put your money where your mouth is, folks?
By
PYLB
at
9:22:00 AM
0
comments
Labels: advice, communication, consumerism, ethics, media, memetics, strategy, trend-bucking
First off, I have to say that the fad of replacing "extreme" with some variation of "amp" is already old-and-busted. You can all stop using it now. Please.
Speaking of old-and-busted, let's talk about fake sites. Like the one you get to from this banner that ran Comedy Central's site this week (among other sites, I'm sure).
Click "approve" and you go to get AMPD. But click "disapprove" and you get this.
This "fake" site BS seems to come up more often than bad ideas are made into TV spots - but does it help to undermine your own message so readily? Obviously, someone wants to make the point of saying "this is not for some people" in an allegedly "young-adult" fashion. But are these sites made with genuine concern for the consumer, or are they just funny to the interactive marketers who spend their days making this stuff?
Definitely the latter. Every button on this fake site just sends you back to AMPD.com. It's a particularly hollow gesture, as it doesn't even do "fake" right. Irritating and overwhelmingly pointless. It's possible to do "fake" and remain conceptually sound, but this isn't even close. It's such a shitty experience for the user, whoever came up with this should be shot.
To AMPD and it's agency: don't pat yourselves on the back, mistakenly considering this post "earned media" -- you haven't earned anything but scorn and distaste, and this is from an "early adopter" in your target audience, as far as you know. Don't take us for idiots.
(I wonder if Coors was officially involved in any way... theirs is the only product featured in the banner ad, and I'm pretty sure it's done without permission or legal clearance. And is that cat 21?)
By
PYLB
at
3:20:00 PM
2
comments
Labels: advice, brands, consumerism, ethics, media, strategy