On "Across the Sound"

Big thanks to Across The Sound for quoting a comment of mine in the their second podcast. Across the Sound is the pairing of marketing gurus Steve Rubel and Joseph Jaffe, who "discuss the world of new marketing, media and PR"...

If you're a persuader by trade, you should be reading and/or listening to these guys. If you aren't in the persuasion industry, this is potentially even better: you can learn about how the marketing messages around you (and those that are to come) are crafted.