Is Not Magazine

Is Not Magazine would be a magazine if it weren't published as a poster. There's a lot of talk in the persuasion industry about "invented media", and this is a good example. It's a nice, simple idea. I especially like that the site does not duplicate the content, but instead offers information about the editorial staff and the means by which Is Not is produced / published. You get a glimpse at the recipe for this invented media, and you still have a reason to be on the loookout for a poster (next time you're in Melbourne, anyway).

[via Kottke]