Google & Radiohead Build House Of Cards

Here's a nice companion to my last post: Radiohead's new video for "House Of Cards". No cameras were used in the making of it. Google Code has a page dedicated to it, where you can download said code and mess with it yourself, and check out the making-of footage. That's pretty cool, and very "open-source" of them.

Here's the video.



Here's the making-of.



It's worth noting that this is not just a Radiohead promotion. This is a significant marketing move for Google, tying a major international rock band to a variety Google properties like YouTube, iGoogle, Gadget Ads and Google Code in one succinct effort. Smart stuff, even if the song's lyrics seem to contradict the actions of the Google empire.