Blue-Faced Cell-Out

CTA Tattler captures the disdain for a U.S. Cellular guerilla marketing campaign that's been annoying Chicagoans during their commutes this week. I personally encountered no less than five of these chumps while riding the Blue Line for a mere three stops the other day.

The first indication that this "stunt" was BS: there's no way any of them were getting a signal in the tunnel -- whatever conversations they were pretending to have were obviously fake. The CTA should know about this (I'd bet that U.S. Cellular didn't bother to get clearance first), so if you've encountered this shite, be sure to report it to CTA customer service.

This stunt seems to coincide with a promotion the carrier is running with WCKG radio (scroll down to "U.S. Cellular - win a free phone and service"). Go ahead and ask Pete McMurray if he's going to paint his face blue, too.

The Wall Street Journal reports that U.S. Cellular claims to be approaching teens with this "call me minutes" campaign -- so why are they irritating twenty- and thirty-somethings during the morning commute? You might also ask the conglomerate WPP Group (and subsidiary G Whiz), who (according to WSJ) helped U.S. Cellular come up with such a bad idea in the first place.

And to U.S. Cellular: if you're so keen on minding the blogosphere, be sure to check out that link to CTA Tattler. The people who blog about what you've done don't like you at all. They are talking about boycotting your services in your own home town. Joan Cusack was annoying enough; this blue-faced desperation is a total turn-off.

1 comment:

Jason said...

Interesting story! I'm not doing any regular commuting at the moment so luckily I don't have to see this. "That guy" talking on his cell phone is almost always annoying, now that it's an ad, even more so! Trains painted on the exterior with ads, ads inside the train, animated ads in the tunnels, walking advertisments in the seat next to you....the morning commute sucks enough, please leave us alone! The link to the story about advertising working the blogs for free marketing research was interesting too. I hadn't thought about that but of course they already did, it's their job.