Remember that stencil job I literally stepped in yesterday? It was a fake; guerrilla marketing, and a half-hearted example at that. Look what aired on a break last night (it aired just about two hours after I posted this):

Who's weak attempt at guerrilla marketing was this?
Three letters...

Fine, HBO. The joke's on me; I inadvertently promoted your new show. Gosh, you really got me on that one! Thanks for making me feel stupid, I guess. To show you my gratitude, I'm going to make a point of not watching your new show. Ever.

I'll even go a little further here, because I've known you a while and recently noticed some erratic behavior of yours. Are you feeling okay? I think you're trying too hard to cover up your dirty network secret: you don't appear to be number-one anymore, and you obviously want this new show to be a buzz-laden hit.

HBO's ratings are currently down something like 18%; an empire fallen, the network doesn't have a single show in the top ten. Kinda makes this poor attempt at "graffiti" seem a bit desperate, doesn't it? The Romans didn't have spraypaint; graffiti doesn't make much sense as a tactic for promoting the show.

This pandering to "buzz" is likely to continue until the show airs in the next two weeks, and might well become a new bad habit at the cable network. I personally think it's risky for the Home Box Office to be so determined to take this expensive new show and shove it down our throats.

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